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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

Crafting a Brand: How to Stand Out in a Saturated Craft Beer Category

by Jon Moser | Jul 29, 2019 | Brand Strategy, Thought Leadership

Packaging Design CRAFTING A BRAND: HOW TO STAND OUT IN A SATURATED CRAFT BEER CATEGORY Jon MoserDesign Director July 29, 2019 We are witness to a craft beer boom. 826 independent breweries opened their doors in 2017 alone. Craft beer now accounts for more than 12.7%...

The Priceless Return On Prototyping

by Kaleidoscope Chicago | Apr 14, 2016 | Brand Strategy, CPG Trends, Industrial Design, Innovation, Packaging Design, Prototyping, Realization, Sustainability, Thought Leadership

Realization The Priceless Return on Prototyping Kaleidoscope March 11, 2018 Consumers are craving more authentic experiences from brands and it is our responsibility as designers, strategists and brand owners to produce more than just a great product or package....

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