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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
The CPG Packaging Lifecycle: What is Our Role…and Responsibility?

The CPG Packaging Lifecycle: What is Our Role…and Responsibility?

by Melissa Simmerman | Jun 6, 2025 | Brand Strategy, Innovation, Packaging Design, Sustainability, Thought Leadership

Sustainability The CPGPackaging Lifecycle What is Our Role… and Responsibility? Melissa SimmermanSr. Director, Growth & Strategy June 6, 2025 Not to state the obvious, but we are packaging designers and have been for 30 years. We’ve long understood our...
It’s 2025. This CPG Packaging Deserves a Re-Design

It’s 2025. This CPG Packaging Deserves a Re-Design

by Melissa Simmerman | Mar 5, 2025 | CPG Trends, Packaging Design

Packaging Design It’s 2025.This CPG Packaging Deserves a Re-Design Melissa Simmerman Sr. Director, Growth & Strategy March 6, 2025 Inspired by the good folks at IDEO—and in the mood for some fresh, blue-sky thinking, being that it’s a whole new year—we asked...
The Path to a Greener Future

The Path to a Greener Future

by Liz Reese | Oct 16, 2023 | CPG Trends, Inspiration, Packaging Design, Thought Leadership

Sustainability The Path to a Greener Future A Peek into Sustainability Efforts in the UK Liz ReeseSr. Creative Director October 17th, 2023 On a recent trip to my homeland, England, I witnessed a remarkable wave of sustainability sweeping across Europe. The Amsterdam...
Pushing Brand Boundaries: Unconventional Substrates in Design

Pushing Brand Boundaries: Unconventional Substrates in Design

by Bart Laube | Aug 3, 2023 | CPG Trends, Inspiration, Packaging Design, Sustainability

CPG Trends Pushing Brand Boundaries Unconventional Substrates In Design Bart LaubeDesign Director August 3, 2023 When it comes to packaging, is anything more boring than a plastic tube? Plastic is a ubiquitous petroleum product (one consumers definitely have feelings...
Sustainable, Premium, and Tech-Driven

Sustainable, Premium, and Tech-Driven

by Tina Hamilton | Jun 8, 2023 | CPG Trends, Innovation, Packaging Design, Sustainability

What To Watch Sustainable, Premium, and Tech-Driven the latest material trends in packaging design Tina Hamilton Sr. Designer June 8, 2023 We’re naturally biased, but it’s no secret that packaging design is an essential aspect of modern branding and marketing....

Recent Posts

  • The Summer of Candy Salad Is Upon UsJuly 2, 2025
  • The CPG Packaging Lifecycle: What is Our Role…and Responsibility?June 6, 2025
  • What we Loved, and What we Missed at Sweets and Snacks 2025May 20, 2025
  • It’s 2025. This CPG Packaging Deserves a Re-DesignMarch 5, 2025
  • 24 from ’24December 13, 2024
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Headquarters

700 N Sacramento Blvd.
Chicago, IL 60612

Phone

+1 773-722-9300

Email

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