by Melissa Simmerman | Feb 25, 2026 | Innovation, Packaging Design, Prototyping, Structural Design, Sustainability, Thought Leadership
Why the Best CPG Innovation Teams Invest in Early Stage Product Prototyping The world is full of great product ideas. But even the best ones, the ones that have the potential to solve real consumer problems, stay stuck in “The Land of What Might’ve...
by Melissa Simmerman | Jun 6, 2025 | Brand Strategy, Innovation, Packaging Design, Sustainability, Thought Leadership
The CPG Packaging Lifecycle Not to state the obvious, but we are packaging designers and have been for 30 years. We’ve long understood our responsibility to our clients and consumers—clarity, communication, the need to trigger a purchase decision—but our work...
by Melissa Simmerman | May 20, 2025 | Conference Recap, CPG Trends, Structural Design
What We Loved and What We Missed at Sweets & Snacks 2025 Stop scrolling! We aren’t here to rehash what’s already been shared many, many times regarding Sweets & Snacks 2025. Lots of good, smart folks have posted photos, observations, insights, and hot...
by Melissa Simmerman | Mar 5, 2025 | CPG Trends, Packaging Design
Packaging Design It’s 2025.This CPG Packaging Deserves a Re-Design Melissa Simmerman Sr. Director, Growth & Strategy March 6, 2025 Inspired by the good folks at IDEO—and in the mood for some fresh, blue-sky thinking, being that it’s a whole new year—we asked...
by Tina Hamilton | Jun 8, 2023 | CPG Trends, Innovation, Packaging Design, Sustainability
What To Watch Sustainable, Premium, and Tech-Driven the latest material trends in packaging design Tina Hamilton Sr. Designer June 8, 2023 We’re naturally biased, but it’s no secret that packaging design is an essential aspect of modern branding and marketing....
