by Melissa Simmerman | Jun 6, 2025 | Brand Strategy, Innovation, Packaging Design, Sustainability, Thought Leadership
Sustainability The CPGPackaging Lifecycle What is Our Role… and Responsibility? Melissa SimmermanSr. Director, Growth & Strategy June 6, 2025 Not to state the obvious, but we are packaging designers and have been for 30 years. We’ve long understood our...
by Melissa Simmerman | May 20, 2025 | Conference Recap, CPG Trends, Structural Design
Conference Recap What We Loved and What We Missed at Sweets & Snacks 2025 Melissa SimmermanSenior Director, Growth & Strategy May 21, 2025 Stop scrolling! We aren’t here to rehash what’s already been shared many, many times regarding Sweets & Snacks 2025....
by Melissa Simmerman | Mar 5, 2025 | CPG Trends, Packaging Design
Packaging Design It’s 2025.This CPG Packaging Deserves a Re-Design Melissa Simmerman Sr. Director, Growth & Strategy March 6, 2025 Inspired by the good folks at IDEO—and in the mood for some fresh, blue-sky thinking, being that it’s a whole new year—we asked...
by Tina Hamilton | Jun 8, 2023 | CPG Trends, Innovation, Packaging Design, Sustainability
What To Watch Sustainable, Premium, and Tech-Driven the latest material trends in packaging design Tina Hamilton Sr. Designer June 8, 2023 We’re naturally biased, but it’s no secret that packaging design is an essential aspect of modern branding and marketing....
by Kaleidoscope Chicago | Oct 3, 2011 | Thought Leadership
Article Published in Packaging Digest MagazineSeptember 2011 Issue Designing with the end-in-mind reduces production bottlenecks, speeds time-to-shelf and disrupts the market in the process. In today’s crowded markets, differentiation is increasingly important to...
