by Jacquie Denham | Apr 18, 2016 | Brand Strategy, Culture, Packaging Design, Studio, Uncategorized
Brand Strategy SIX STEPS TO “HAPPILY-EVER-AFTER” PARTNERSHIPS Jacquie Denham, Director of Strategy April 18, 2016 An inspiring vision built upon a robust strategy and delivered through brilliant creative and meaningful innovation, is a proven equation to...
by Fred Richards | Jan 20, 2016 | CPG Trends, Packaging Design, Thought Leadership
Several years ago, I made some predictions about the breakfast revolution. I looked at trends in cold cereals and RTE innovations with an eye on on how breakfast, as an all-day consumable, would impact the marketplace. Before seeing how these predictions held up,...
by Bryan Shova | Jun 17, 2015 | Thought Leadership
As a design consultant and inventor, I have always struggled with the mandatory of validation research as part of the stage-gate process. Many large manufacturers, particularly in the CPG industry, require validation research prior to new product launches to assess...
by Alex Goff | Jun 9, 2015 | CPG Trends, Innovation, Inspiration
By: Alexandra Goff and Bridget Litzinger From seaweed snacks to beer-flavored jellybeans, the 2015 Sweets and Snacks Expo was a Willy Wonka display of confections and savories; four acres of on-trend delights from the farthest corners of the globe. What were the key...
by Fred Richards | Jan 20, 2015 | Brand Strategy, CPG Trends, Packaging Design, Thought Leadership
Imagine launching a new consumer product with no marketing budget—just the product design and packaging as your brand proposition. It’s a compelling hypothetical. And it was part of the discussion at January’s Package Design Matters Conference. Kaleidoscope’s...
