by Melissa Simmerman | Jun 6, 2025 | Brand Strategy, Innovation, Packaging Design, Sustainability, Thought Leadership
The CPG Packaging Lifecycle Not to state the obvious, but we are packaging designers and have been for 30 years. We’ve long understood our responsibility to our clients and consumers—clarity, communication, the need to trigger a purchase decision—but our work...
by Melissa Simmerman | Jul 19, 2023 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Sustainability
Sustainability The Environmentally Friendly Packaging Strategies Brands Can’t Ignore Melissa Simmerman Director, Strategy July 20, 2023 Who else thinks it’s extraordinarily wasteful to open a single-use plastic bag, only to find more single-use plastic bags...
by Keith Luckeroth | Jul 21, 2020 | Brand Strategy, Thought Leadership
Thought Leadership KEEPING IT CLEAN Keith Luckeroth Account Director July 23, 2020 Many Consumer Packaged Goods (CPG) companies and retailers are attempting to set goals and honor commitments to integrate eco-friendly solutions into their packaging and product design....
by Bryan Shova | Apr 26, 2016 | Brand Strategy, Innovation, Inspiration, Packaging Design, Sustainability, Thought Leadership, Uncategorized
As a packaging designer and nature lover I dream of the day when material science and manufacturing can deliver on the promise of zero environmental impact, high performance, premium finish and low costs. Many breakthroughs have begun to deliver on the promise,...
