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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

Is Packaging Part of the Product?

by Gary Chiappetta | Sep 20, 2012 | Brand Strategy, CPG Trends, Innovation, Packaging Design

We’ve seen this question posed a lot lately. Great packaging can be the front door to a great product. Sometimes the packaging is the product – think travel cargo pants that zip out of one of the pockets. Other times, the packaging is integral to the product...

Why Process is Threatening Creativity: Using Co-Creation & Iterative Design Thinking to Build Tomorrow’s Successful Brands

by Kaleidoscope Chicago | Sep 10, 2012 | News, Thought Leadership

  On Tuesday, October 2nd, 2012 our own CEO Gary Chiappetta, with Steve Jones, CEO of Fair Oaks Farms Brands, Inc. will be speaking at this year’s Brand Packaging: Packaging That Sells Conference in Chicago, IL. Brand Packaging follows a mission to elevate...

4 Ways To Land A Design Job From Your Summer Internship

by Kaleidoscope Chicago | Sep 4, 2012 | News, Studio

Having real-world experience in your chosen field can be infinitely helpful when it comes to landing a job in the future. Not only does it inform your perspective employer that you have valuable work experience, but it also helps you grow as a designer. There is...
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