A BRAND, A PHILOSOPHY, A WAY OF LIFE

A homesteading start-up came to Kaleidoscope with a clear vision to build a honey brand rooted in sustainable, homestead-inspired philosophies. Three months later, we developed a brand identity and unique packaging design using recycled wine bottles, a natural cork and labels printed on seed-infused paper stock that grow wildflowers when planted. Because what better way to encourage sustainable behavior than to put the power directly in customers’ hands?