DOVE 60TH ANNIVERSARY

BEAUTY BEYOND BARS

Celebrating 60 years of real beauty in 2017, the Dove team recognized an opportunity to reignite the love for the brand by offering a limited-edition bar that features new embossing technology. The brand team hired Kaleidoscope to design disruptive packaging that would create excitement while nodding to the brand’s rich heritage. Within a four-month time period, we worked collaboratively with Dove’s internal team to design and develop a range of product packaging that pays homage to the brand’s history, highlights the new technology and features distinctive brand assets that can also live beyond pack in advertising campaigns in celebration of the event.