ELMER’S

AN EDGE ON THE COMPETITION

For nearly 100 years, Elmer’s X-ACTO has been synonymous with high quality precision cutting, and the Elmer’s marketing team engaged Kaleidoscope to make sure they didn’t lose their edge. Our initiative was to sharpen the brand identity, distinctive assets, and overhaul their product line packaging with clear communication—all while staying true to their core brand. After deep strategic planning and rapid design iterations, our friends at Elmer’s X-ACTO hit the shelves with a brand identity and packaging design system that’s razor sharp.