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Tour Cycle Studios - Brand Identity
Tour Cycle Studios - Brand Identity

TOUR CYCLE STUDIO

BRANDING FOR THE EXTRA MILE

The founders of New Orleans-based Tour Cycle Studio had the market, equipment, training methods and staff to debut a new exercise opportunity for local health enthusiasts. All they were still missing was the brand to bring it all together. The executive team engaged with Kaleidoscope to develop a distinctive brand identity that could be integrated into the construction of their new facility and all brand activation materials in-store and online. Our team delivered an iconic brand mark that also functions as a seamless pattern to amplify the brand voice throughout the studio space, as well as on apparel and corporate collateral. Since its grand opening in 2016, Tour Cycle Studio has become a common brand among New Orleans health and wellness enthusiasts.

Tour Cycle Studios - Marketing Collateral Website Business Cards
Tour Cycle Studios - Apparel Activation
Tour Cycle Studios - Retail In-Store

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