BRANDING FOR THE EXTRA MILE

The founders of New Orleans-based Tour Cycle Studio had the market, equipment, training methods and staff to debut a new exercise opportunity for local health enthusiasts. All they were still missing was the brand to bring it all together. The executive team engaged with Kaleidoscope to develop a distinctive brand identity that could be integrated into the construction of their new facility and all brand activation materials in-store and online. Our team delivered an iconic brand mark that also functions as a seamless pattern to amplify the brand voice throughout the studio space, as well as on apparel and corporate collateral. Since its grand opening in 2016, Tour Cycle Studio has become a common brand among New Orleans health and wellness enthusiasts.