MAKE IT A MOMENT, NOT A HABIT
The vaping industry has become a stampede of new products, from counter-culture “paraphernalia” to the expected form language of tobacco cigarettes. PE firm Vapor4Life engaged Kaleidoscope to change the perception of vaping by creating an elegant way to indulge in your moments while reducing your dependence on nicotine. The design and development of the WOW brand created a new class of vaping with a smart positioning, elegant travel case that feels good in your hand, and sophisticated packaging design. Within the first year, the WOW brand secured national placement in Walgreens and Hess stores and sold 50,000 units over plan.