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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

Kaleidoscope Spotlight: Chuck Judy, Model Shop Manager

by Kaleidoscope Chicago | Jan 9, 2014 | Culture, Employee Spotlight, Studio

What did you do before you came to Kaleidoscope? I joined Kaleidoscope in December of 1998. I move to Chicago right after graduating from the Cleveland Institute of Art with a degree in photography and sculpture. I started freelancing as an assistant for commercial...

Actionable Consumer Research For Winning at Shelf

by Kaleidoscope Chicago | Nov 25, 2013 | Packaging Design, Thought Leadership, Uncategorized

Do you remember those 3D things from the 90s that were often the go-to page in the newspaper’s comic section on Sundays?  They made fun of them on a Seinfeld episode way back.  Elaine’s boss saw one and no matter what he did he couldn’t see the image in the picture. ...

Kaleidoscope Featured On The Chicago Egotist

by Kaleidoscope Chicago | Jun 5, 2013 | Culture, Press

  “Agency Insider” is a series of articles about Chicago Agencies from the people that work in those agencies. Learn more about Kaleidoscope and the steps we’re taking to redesign our workspace to support collaboration!

Should Brands Consolidate Design?

by Kaleidoscope Chicago | Apr 9, 2013 | Culture, Innovation, News, Thought Leadership

What drove Newell Rubbermaid to consolidate design under one roof? Product-driven brands create differentiation in the marketplace through innovation and design thinking, which today are table stakes in both buzz and practice, but are still the linchpins for...

Leveraging On-Demand Communities for Consumer Research Webinar

by Kaleidoscope Chicago | Apr 4, 2013 | News, Webinars

CONSUMER RESEARCH: LEVERAGING ON-DEMAND COMMUNITIES FOR RAPID CONCEPT TESTING Only 11% of Fortune 1000 companies use market research to make business decisions according to Harvard Business Review. So, why isn’t research used more often? Traditional research...
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