by Gary Chiappetta | Oct 8, 2012 | Brand Strategy, Identity, Thought Leadership
A great brand design agency understands that creating an identity is a bit like being a love-sick romantic. The emotional rollercoaster can feel like a tear-jerking chick flick. There’s a discovery phase, where you come to a new realization or understanding and life...
by Kaleidoscope Chicago | Sep 10, 2012 | News, Thought Leadership
On Tuesday, October 2nd, 2012 our own CEO Gary Chiappetta, with Steve Jones, CEO of Fair Oaks Farms Brands, Inc. will be speaking at this year’s Brand Packaging: Packaging That Sells Conference in Chicago, IL. Brand Packaging follows a mission to elevate...
by Kaleidoscope Chicago | May 14, 2012 | Thought Leadership, Uncategorized
Shake It Up How do you create a stand-out brand in a sleepy category? How do you get consumers to notice something new in a category they’ve dismissed as a commodity or one that lacks innovation? How do you harness a multi-dimensional brand character in a single...
by Kaleidoscope Chicago | Apr 26, 2012 | Thought Leadership
Transcend the norm. Step out of your comfort zone. Change the conversation. Stop concentrating on how things are supposed to be. Discipline. Grit. This year’s FUSE conference invited us to open the door to new inspiration, new points of view and new ways of...
by Kaleidoscope Chicago | Dec 6, 2011 | Thought Leadership
Part One: Setting strategic growth targets Delivering consistent quality that consumers can trust. The mission of private brands is no longer centered on finding ways to make a few extra cents by giving consumers less expensive, look-alike alternatives to national...
by Kaleidoscope Chicago | Oct 3, 2011 | Thought Leadership
Article Published in Packaging Digest MagazineSeptember 2011 Issue Designing with the end-in-mind reduces production bottlenecks, speeds time-to-shelf and disrupts the market in the process. In today’s crowded markets, differentiation is increasingly important to...
