by Fred Richards | Jan 20, 2015 | Brand Strategy, CPG Trends, Packaging Design, Thought Leadership
Imagine launching a new consumer product with no marketing budget—just the product design and packaging as your brand proposition. It’s a compelling hypothetical. And it was part of the discussion at January’s Package Design Matters Conference. Kaleidoscope’s...
by Bryan Shova | Jan 6, 2015 | Industrial Design, Innovation, Prototyping, Thought Leadership
Each Kaleidoscope project begins with a client proposal and a promise to deliver innovation. How we achieve the big “Ah Ha” is the nerve-wracking part. But I know from experience, if you’re not nervous; if you don’t have an explorer’s zeal for discovery and a...
by Dan Pinzke | Jul 28, 2014 | Industrial Design, Innovation, Thought Leadership
Product and Service Innovation to Support the Next Big Thing In the days of the California Gold Rush, many people believed they were going to grab a pickaxe and with one swing break into fortune. Unfortunately for most of them, their efforts were in vain, as few...
by Trish Galvez | Jun 5, 2014 | Prototyping, Realization, Thought Leadership
Structural Prototyping PROTOTYPING: DOES IT REALLY MAKE A DIFFERENCE? Trish Galvez-Tuel, Sr. Business Development Manager, Realization June 5, 2014 Have you ever walked down the aisle of a grocery store, looked at all of the packages sitting on the shelf, and think...
by ksicshanks | Apr 23, 2014 | Industrial Design, Innovation, Packaging Design, Thought Leadership, Webinars
Kaleidoscope’s Industrial Design Director, Bryan Shova, recently led a workshop at the 2014 Sustainability in Packaging Conference in Orlando, Florida. There he discussed specific packaging considerations to help avoid compromising brand equity when designing...
by ksicshanks | Mar 14, 2014 | Culture, Innovation, Thought Leadership
If you’ve ever met me, you’ve likely discovered my obsession when it comes to NBC’s “The Office”. Since its debut in 2005, I’ve often found myself becoming the “That-reminds-me-of-that-one-time-in-The-Office-when…” guy, awkwardly quoting lines from the show that...
