by Fred Richards | Jan 20, 2016 | CPG Trends, Packaging Design, Thought Leadership
Several years ago, I made some predictions about the breakfast revolution. I looked at trends in cold cereals and RTE innovations with an eye on on how breakfast, as an all-day consumable, would impact the marketplace. Before seeing how these predictions held up,...
by Kaleidoscope Chicago | Jan 14, 2016 | Brand Strategy, Thought Leadership
Whether we call them GenY or Millennials, people born between 1980 and 2000 are about 92 million strong in the U.S. alone. By 2017, their spending power will be greater than $200 billion annually. This translates to roughly $10 trillion throughout the lifetime of...
by Bryan Shova | Jun 17, 2015 | Thought Leadership
As a design consultant and inventor, I have always struggled with the mandatory of validation research as part of the stage-gate process. Many large manufacturers, particularly in the CPG industry, require validation research prior to new product launches to assess...
by Fred Richards | Mar 20, 2015 | Packaging Design, Thought Leadership
CPG Trends TOP 6 SIGNS IT’S TIME TO UPDATE YOUR PACKAGING Fred Richards, CMO & Partner March 26, 2019 Packaging, sadly, is one of the last things considered when it comes to the marketing mix. Advertising, PR events, stunts, social media and other...
by Fred Richards | Jan 20, 2015 | Brand Strategy, CPG Trends, Packaging Design, Thought Leadership
Imagine launching a new consumer product with no marketing budget—just the product design and packaging as your brand proposition. It’s a compelling hypothetical. And it was part of the discussion at January’s Package Design Matters Conference. Kaleidoscope’s...
by Bryan Shova | Jan 6, 2015 | Industrial Design, Innovation, Prototyping, Thought Leadership
Each Kaleidoscope project begins with a client proposal and a promise to deliver innovation. How we achieve the big “Ah Ha” is the nerve-wracking part. But I know from experience, if you’re not nervous; if you don’t have an explorer’s zeal for discovery and a...
