by Kaleidoscope Chicago | Apr 14, 2016 | Brand Strategy, CPG Trends, Industrial Design, Innovation, Packaging Design, Prototyping, Realization, Sustainability, Thought Leadership
Realization The Priceless Return on Prototyping Kaleidoscope March 11, 2018 Consumers are craving more authentic experiences from brands and it is our responsibility as designers, strategists and brand owners to produce more than just a great product or package....
by Kaleidoscope Chicago | Feb 9, 2016 | Culture, Employee Spotlight, Press, Studio, Thought Leadership
If there is one topic everyone can agree on, it’s that no one can agree on the subject of organizational culture. Sure, we know it’s important; great culture not only attracts talent, it keeps your employees motivated, engaged and loyal to the company. However, there...
by Gary Chiappetta | Feb 4, 2016 | CPG Trends, Packaging Design, Thought Leadership
The Package Designer Matters Conference has left my mind spinning. In the days since, I’ve reflected on a number of the topics. They’ve forced me to challenge my own thinking and look at our clients’ challenges from a different perspective. Gerry O’Brion’s Grand...
by Kaleidoscope Chicago | Jan 26, 2016 | Awards, Brand Strategy, CPG Trends, Identity, Innovation, Inspiration, News, Packaging Design, Press, Realization, Studio, Thought Leadership
Exciting news for ALDI and Kaleidoscope! The winners of the PAC Global Leadership Awards were announced over the weekend, and ALDI Earthly Grains received a Silver Medal in the category “Brand Marketing New Brand, Food &...
by Kaleidoscope Chicago | Jan 20, 2016 | CPG Trends, Packaging Design, Thought Leadership
Several years ago, I made some predictions about the breakfast revolution. I looked at trends in cold cereals and RTE innovations with an eye on on how breakfast, as an all-day consumable, would impact the marketplace. Before seeing how these predictions held up,...
by Kaleidoscope Chicago | Jan 14, 2016 | Brand Strategy, Thought Leadership
Whether we call them GenY or Millennials, people born between 1980 and 2000 are about 92 million strong in the U.S. alone. By 2017, their spending power will be greater than $200 billion annually. This translates to roughly $10 trillion throughout the lifetime of...
