by Kaleidoscope Chicago | Jun 17, 2015 | Thought Leadership
As a design consultant and inventor, I have always struggled with the mandatory of validation research as part of the stage-gate process. Many large manufacturers, particularly in the CPG industry, require validation research prior to new product launches to assess...
by Kaleidoscope Chicago | Mar 20, 2015 | Packaging Design, Thought Leadership
CPG Trends TOP 6 SIGNS IT’S TIME TO UPDATE YOUR PACKAGING Fred Richards, CMO & Partner March 26, 2019 Packaging, sadly, is one of the last things considered when it comes to the marketing mix. Advertising, PR events, stunts, social media and other...
by Kaleidoscope Chicago | Jan 20, 2015 | Brand Strategy, CPG Trends, Packaging Design, Thought Leadership
Imagine launching a new consumer product with no marketing budget—just the product design and packaging as your brand proposition. It’s a compelling hypothetical. And it was part of the discussion at January’s Package Design Matters Conference. Kaleidoscope’s...
by Kaleidoscope Chicago | Jan 6, 2015 | Industrial Design, Innovation, Prototyping, Thought Leadership
Each Kaleidoscope project begins with a client proposal and a promise to deliver innovation. How we achieve the big “Ah Ha” is the nerve-wracking part. But I know from experience, if you’re not nervous; if you don’t have an explorer’s zeal for discovery and a...
by Kaleidoscope Chicago | Jul 28, 2014 | Industrial Design, Innovation, Thought Leadership
Product and Service Innovation to Support the Next Big Thing In the days of the California Gold Rush, many people believed they were going to grab a pickaxe and with one swing break into fortune. Unfortunately for most of them, their efforts were in vain, as few...
by Kaleidoscope Chicago | Jun 5, 2014 | Prototyping, Realization, Thought Leadership
Structural Prototyping PROTOTYPING: DOES IT REALLY MAKE A DIFFERENCE? Trish Galvez-Tuel, Sr. Business Development Manager, Realization June 5, 2014 Have you ever walked down the aisle of a grocery store, looked at all of the packages sitting on the shelf, and think...
