by Gary Chiappetta | Jul 3, 2013 | Brand Strategy, Culture, Studio, Thought Leadership
Let’s start with a simple question. What exactly is an office? Is it an enclosure for individual privacy or is an office a physical space where multi-disciplinary teams gather to work towards a common vision? The latter represents a place where many of us go to...
by Kaleidoscope Chicago | Apr 9, 2013 | Culture, Innovation, News, Thought Leadership
What drove Newell Rubbermaid to consolidate design under one roof? Product-driven brands create differentiation in the marketplace through innovation and design thinking, which today are table stakes in both buzz and practice, but are still the linchpins for...
by ksicshanks | Feb 25, 2013 | Brand Strategy, Thought Leadership
Brand Strategy WHAT STARBUCKS CAN TEACH US ABOUT MARKETING TO GEN Y Colin Shanks, Marketing Communications Manager February 25, 2013 Marketing to Gen Y Can Be Challenging. Learn How Top Brands Are Winning Over the Hearts and Wallets of Millennial Consumers. The...
by Kaleidoscope Chicago | Feb 12, 2013 | Packaging Design, Thought Leadership
We’re excited to head West to Anaheim, CA to the WestPack seminars today! Global Managing Design Director, Jim Warner is speaking about 3D Printing Technology and how to integrate prototyping into the design process early on. The seminar, the fourth out of six being...
by Kaleidoscope Chicago | Jan 2, 2013 | Culture, Innovation, Thought Leadership
What shapes your ethical work standards? To understand this, you need to look deeply inward at how your code-of-conduct was formulated at a very young age and how it was enabled or deterred as it evolved over time to form your current ethical work standards that you...
by Kaleidoscope Chicago | Dec 3, 2012 | Culture, Thought Leadership
There is an inane, primal need for people to be seen and heard. It is amazing to see how many people seek to make a more permanent, indelible mark within their environment. Many satisfy that desire in a socio-economic fashion by striving to garner a higher social...
