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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

3D Printing Technology: Prototyping in the Design Process at WestPack 2013

by Kaleidoscope Chicago | Feb 12, 2013 | Packaging Design, Thought Leadership

We’re excited to head West to Anaheim, CA to the WestPack seminars today! Global Managing Design Director, Jim Warner is speaking about 3D Printing Technology and how to integrate prototyping into the design process early on. The seminar, the fourth out of six being...

The Cause and Effect of Truth in Design Agencies

by Kaleidoscope Chicago | Jan 2, 2013 | Culture, Innovation, Thought Leadership

What shapes your ethical work standards? To understand this, you need to look deeply inward at how your code-of-conduct was formulated at a very young age and how it was enabled or deterred as it evolved over time to form your current ethical work standards that you...

Observational Thinking: Global Visual Vandalism

by Kaleidoscope Chicago | Dec 3, 2012 | Culture, Thought Leadership

There is an inane, primal need for people to be seen and heard. It is amazing to see how many people seek to make a more permanent, indelible mark within their environment. Many satisfy that desire in a socio-economic fashion by striving to garner a higher social...

Stay Ahead of the “Pack” In 2013: How To Plan For The Top Retail Packaging Trends

by Kaleidoscope Chicago | Nov 28, 2012 | Brand Strategy, Packaging Design, Private Label Trends, Thought Leadership

Working with retail and national brand clients every day at Kaleidoscope, it’s our job to think strategically and stay ahead of the latest trends in packaging and branding, so that we can best position our clients for success. The Private Label Manufacturers...

Observational Thinking Part 1 – Auburn is the New Black

by Kaleidoscope Chicago | Nov 2, 2012 | Culture, Thought Leadership

It is amazing how many people seek to alter their physical traits surgically or cosmetically for reasons of perceived beauty, emulation, trends, fads, religion, rebelling, and/or a combination of psychological and cultural influences. When you really think about it,...

You Can’t Force Love: Why Developing a Great Brand Eludes Process

by Gary Chiappetta | Oct 8, 2012 | Brand Strategy, Identity, Thought Leadership

A great brand design agency understands that creating an identity is a bit like being a love-sick romantic. The emotional rollercoaster can feel like a tear-jerking chick flick. There’s a discovery phase, where you come to a new realization or understanding and life...
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