by Kaleidoscope Chicago | Nov 28, 2012 | Brand Strategy, Packaging Design, Private Label Trends, Thought Leadership
Working with retail and national brand clients every day at Kaleidoscope, it’s our job to think strategically and stay ahead of the latest trends in packaging and branding, so that we can best position our clients for success. The Private Label Manufacturers...
by Kaleidoscope Chicago | Nov 2, 2012 | Culture, Thought Leadership
It is amazing how many people seek to alter their physical traits surgically or cosmetically for reasons of perceived beauty, emulation, trends, fads, religion, rebelling, and/or a combination of psychological and cultural influences. When you really think about it,...
by Gary Chiappetta | Oct 8, 2012 | Brand Strategy, Identity, Thought Leadership
A great brand design agency understands that creating an identity is a bit like being a love-sick romantic. The emotional rollercoaster can feel like a tear-jerking chick flick. There’s a discovery phase, where you come to a new realization or understanding and life...
by Kaleidoscope Chicago | Sep 10, 2012 | News, Thought Leadership
On Tuesday, October 2nd, 2012 our own CEO Gary Chiappetta, with Steve Jones, CEO of Fair Oaks Farms Brands, Inc. will be speaking at this year’s Brand Packaging: Packaging That Sells Conference in Chicago, IL. Brand Packaging follows a mission to elevate...
by Kaleidoscope Chicago | May 14, 2012 | Thought Leadership, Uncategorized
Shake It Up How do you create a stand-out brand in a sleepy category? How do you get consumers to notice something new in a category they’ve dismissed as a commodity or one that lacks innovation? How do you harness a multi-dimensional brand character in a single...
by Kaleidoscope Chicago | Apr 26, 2012 | Thought Leadership
Transcend the norm. Step out of your comfort zone. Change the conversation. Stop concentrating on how things are supposed to be. Discipline. Grit. This year’s FUSE conference invited us to open the door to new inspiration, new points of view and new ways of...
