by Kaleidoscope Chicago | Feb 13, 2020 | Thought Leadership
Seasonal IT’S THE THOUGHT THAT COUNTS Liz Reese Design Director February 13, 2020 After pestering my father over a period of months to take me along on his milk route, at long last he agreed. I was around 5 years old and it was my birthday. As he sat me on the...
by Kaleidoscope Chicago | Feb 12, 2020 | Packaging Design, Thought Leadership
Seasonal ‘TIS ALWAYS THE SEASON Deb Fairchild Design Director February 12, 2020 Growing up, our Christmas stockings were a treasure trove of candy, but what I anticipated the most was the yearly LifeSavers Sweet Storybook. TEN rolls of LifeSavers Cherry, Butter...
by Kaleidoscope Chicago | Feb 6, 2020 | Brand Strategy, Thought Leadership
Brand Strategy BETTER FOR YOU, BETTER FOR US Paula Falavigna Creative Director February 6, 2020 It is no longer news that consumer behaviors have shifted when it comes to “better-for-you” (BFY) products. We see the shift everywhere: from ingredient labels, sourcing...
by Kaleidoscope Chicago | Feb 4, 2020 | Brand Strategy, Packaging Design, Thought Leadership
Brand Strategy WHAT’S NEXT FOR GROOMING? Fred Richards CMO & Partner February 4, 2020 Determining future trends for the male grooming category is easier said than done. I don’t own a crystal ball, and if things had gone like the television show “Tomorrow’s...
by Kaleidoscope Chicago | Feb 3, 2020 | Brand Strategy, Thought Leadership
Brand Strategy TURNING A NEW LEAF Sadaf Ferdowsi Junior Strategist & Copywriter February 3, 2020 It’s a little hard to believe the first Apple store opened just nineteen years ago. On the one hand, our reliance on technology makes it difficult to remember a time...
by Gary Chiappetta | Jan 30, 2020 | Conference Recap, Thought Leadership
Conference Recap DISPATCHES FROM THE FUTURE OF FOOD Gary Chiappetta CEO& Partner January 30, 2020 If there was a period of “Enlightenment” for food, it could be marked by the year 2020. Specialty food manufacturers are driving change so quickly that national CPGs...
