by Kaleidoscope Chicago | Jan 29, 2020 | Brand Strategy, Thought Leadership
Brand Strategy 3 WAYS BRANDS FAIL MEN… AND HOW TO SOLVE THEM Sadaf FerdowsiJunior Strategist & Copywriter January 29, 2020 FAIL 1STOP BORING HIMThe male grooming category is awash in a sea of sameness. Overtly phallic form language, trite color schemes, and...
by Kaleidoscope Chicago | Jan 3, 2020 | Author, Brand Strategy, general, Packaging Design, Thought Leadership
This piece was originally written in 2018 when the men’s grooming category was at an inflection point. The dynamics it describes — patronizing marketing, missed opportunities at shelf, and the underserved contemporary male consumer — remain as relevant today as...
by Kaleidoscope Chicago | Dec 3, 2019 | Brand Strategy, Packaging Design, Thought Leadership
Packaging Design HEALTHY, HEALTHIER, HEALTHIEST Brian AkersCreative Director December 3, 2019 When it comes to healthy-looking packaging expressions in food and beverage categories, there are strategic design codes that signal consumers you’re “in-the-health-game.”...
by Kaleidoscope Chicago | Nov 25, 2019 | Culture, Thought Leadership
Culture NURTURING A CREATIVE ENVIRONMENT Meredith Pond HR Generalist November 25th, 2019 Creative and innovative work environments do not just happen overnight. While there is no standard or one-size-fits all approach for every company, the key ingredients are...
by Kaleidoscope Chicago | Oct 30, 2019 | Thought Leadership
Thought Leadership DON’T SUGARCOAT IT: CONFECTIONERY IN THE 21ST CENTURY Sadaf Ferdowsi Junior Strategist & Copywriter October 31st, 2019 After every year of Trick-or-Treating, my dad would take our bag of Halloween candy and hide it. Over the next couple...
by Kaleidoscope Chicago | Oct 23, 2019 | Brand Strategy, Thought Leadership
Brand Strategy NAVIGATING SEASONAL STRATEGIES Dyfed “Fred” Richards CMO & Partner October 23, 2019 To assume that a seasonal strategy is the same as any other limited brand offering would be a huge mistake. Consumers are savvy and understand when...
