by Kaleidoscope Chicago | Apr 21, 2021 | Brand Strategy
Innovation Eating Your Own Dog Food Nathan Dietz Senior Designer April 21, 2021 While this may sound gross, dogfooding-or eating your own dog food-is a way for brands to use their own products and services in real-world situations and test for quality control or other...
by Kaleidoscope Chicago | Apr 14, 2021 | Brand Strategy
Strategy Why Your Story Isn’t Enough Sadaf Ferdowsi Junior Strategist & Copywriter April 14, 2021 It’s 2008. A relatively unknown state senator secures the nomination to become the first Black Commander-in-Chief of the United States. That same year, the New...
by Kaleidoscope Chicago | Jul 21, 2020 | Thought Leadership
Thought Leadership MORE THAN JUST WATER Nathan Dietz Senior Designer July 29, 2020 Four words, five syllables: Protect what you love. A simple idea that sums up a growing consumer trend as they stoically march into the new decade and put behind the last one. Concerned...
by Kaleidoscope Chicago | Feb 3, 2020 | Brand Strategy, Thought Leadership
Brand Strategy TURNING A NEW LEAF Sadaf Ferdowsi Junior Strategist & Copywriter February 3, 2020 It’s a little hard to believe the first Apple store opened just nineteen years ago. On the one hand, our reliance on technology makes it difficult to remember a time...
by Kaleidoscope Chicago | Oct 23, 2019 | Brand Strategy, Thought Leadership
Brand Strategy NAVIGATING SEASONAL STRATEGIES Dyfed “Fred” Richards CMO & Partner October 23, 2019 To assume that a seasonal strategy is the same as any other limited brand offering would be a huge mistake. Consumers are savvy and understand when...
