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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

Is There Strength in Numbers?

by Fred Richards | Jun 13, 2019 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership

Brand Strategy & Packaging Design IS THERE STRENGTH IN NUMBERS? Dyfed “Fred” Richards CMO & Partner June 13, 2019 We are surrounded by numbers. The visual examples are virtually limitless …road signs, watches, computers, cars, telephones and, yes,...

Tin For The Win

by Fred Richards | Jun 13, 2019 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership

Brand Strategy & Packaging Design TIN FOR THE WIN Dyfed “Fred” Richards CMO & Partner June 13, 2019 I think we have all been tempted into buying that little tin box of mints, chewing gum or chocolates in the supermarket check-out line. These clever...

The Future of Trade

by Kaleidoscope Chicago | Feb 5, 2019 | Brand Strategy, Government, Guest Posts, Thought Leadership

Guest Post THE FUTURE OF TRADEA New Congress, But What Will It Mean On Trade? Ron Sorini, Principal,Sorini, Samet & Associates LLC February 5, 2019 In an ongoing series, Kaleidoscope is partnering with Sorini, Samet & Associates to explore the value that a...

Are Top Leaders Hurting Their Bottom Line?

by Bart Laube | Feb 4, 2019 | Brand Strategy, Packaging Design, Thought Leadership

Strategy Are Top Leaders Hurting Their Bottom Line? 7 Ways Leaders Hurt Their Brand Bart Laube, Design Director February 4, 2019 1. Generic Copycatting So an idea worked for someone else. Resist the temptation to pile on the bandwagon. Trying to build your brand on...

Top 4 Houseware Trends to Watch in 2018

by Alex Goff | Mar 22, 2018 | Brand Strategy, Conference Recap, CPG Trends, Packaging Design

Conference Recap TOP 4 HOUSEWARE TRENDS TO WATCH IN 2018 Alex Smith, Account Director March 21, 2018 The International Home + Housewares Show provides a unique opportunity each year to bring together a wide range of exhibitors that highlight up-and-coming trends...
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