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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

The Future of Trade

by Kaleidoscope Chicago | Feb 5, 2019 | Brand Strategy, Government, Guest Posts, Thought Leadership

Guest Post THE FUTURE OF TRADEA New Congress, But What Will It Mean On Trade? Ron Sorini, Principal,Sorini, Samet & Associates LLC February 5, 2019 In an ongoing series, Kaleidoscope is partnering with Sorini, Samet & Associates to explore the value that a...

Are Top Leaders Hurting Their Bottom Line?

by Kaleidoscope Chicago | Feb 4, 2019 | Brand Strategy, Packaging Design, Thought Leadership

Strategy Are Top Leaders Hurting Their Bottom Line? 7 Ways Leaders Hurt Their Brand Bart Laube, Design Director February 4, 2019 1. Generic Copycatting So an idea worked for someone else. Resist the temptation to pile on the bandwagon. Trying to build your brand on...

Top 4 Houseware Trends to Watch in 2018

by Kaleidoscope Chicago | Mar 22, 2018 | Brand Strategy, Conference Recap, CPG Trends, Packaging Design

Conference Recap TOP 4 HOUSEWARE TRENDS TO WATCH IN 2018 Alex Smith, Account Director March 21, 2018 The International Home + Housewares Show provides a unique opportunity each year to bring together a wide range of exhibitors that highlight up-and-coming trends...

2018 BXP Live: Key Takeaways

by Kaleidoscope Chicago | Mar 13, 2018 | Brand Strategy, Conference Recap, CPG Trends, Packaging Design

Conference Recap 2018 BXP LIVE: KEY TAKEAWAYS Jen Suberlak, Account Director March 13, 2018 This past week, the Kaleidoscope team attended the Brand Experience Live conference in Bonita Springs, Florida. A healthy dose of Vitamin D wasn’t the only takeaway. Delivering...

WHY NEW TECHNOLOGY AND BRAND DESIGN MUST BE A PACKAGE DEAL

by Kaleidoscope Chicago | Feb 6, 2018 | Brand Strategy, Innovation, Packaging Design, Prototyping, Sustainability, Thought Leadership

CPG Trends WHY NEW TECHNOLOGY AND BRAND DESIGN MUST BE A PACKAGE DEAL Jim Vondrasek, Business Development Manager, Consumer Packaging & Innovation February 6, 2018 Until December 2017 I would have been considered a member of a shrinking consumer segment: A...
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