by Melissa Simmerman | Dec 13, 2024 | CPG Trends, Inspiration, Packaging Design
Trends 24 from ’24:The Conversations, Trends, and Projects That Made Our Year Melissa SimmermanSr. Director, Growth & Strategy December 13, 2024 Are we about to get on the year-in-rewind bandwagon? Obviously! Call it our version of #Wrapped without the psychedelic...
by Bart Laube | May 16, 2024 | CPG Trends, Inspiration, Packaging Design
Five Ways Better-for-You Food Packaging is Changing Brand Design Last year, we looked at five emerging trends in packaging design within the exploding better-for-you food and beverage category. We believed then, and still do, that BFY is setting the trends...
by Melissa Simmerman | Apr 25, 2024 | Brand Strategy, Packaging Design, Prototyping, Sales and Influencer Kits
Sales and Influencer Kits: The Experiential Branding Tool You’re Missing There are four buzzwords around Kaleidoscope these days: Sales and Influencer Kits. They aren’t new, but increasingly our client partners are asking for them, and for good reason....
by Melissa Simmerman | Sep 6, 2023 | Brand Strategy, Inspiration, Packaging Design, Thought Leadership
Strategy How To Make Better Decisions For Your Brand Melissa SimmermanDirector, Strategy September 6, 2023 Whenever we tell the story of our partnership with Fairlife—back when it was an emerging startup and before it was acquired by Coca-Cola—there is one anecdote...
by Bart Laube | Aug 3, 2023 | CPG Trends, Inspiration, Packaging Design, Sustainability
CPG Trends Pushing Brand Boundaries Unconventional Substrates In Design Bart LaubeDesign Director August 3, 2023 When it comes to packaging, is anything more boring than a plastic tube? Plastic is a ubiquitous petroleum product (one consumers definitely have feelings...
