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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

Hot Trends and a Celebration at the 2015 Housewares Show

by Audra Norvillas | Mar 26, 2015 | CPG Trends, Inspiration

By: Audra Bielskus and Jennifer Bae Grab Your Oven Mitt – Here are the Hot Trends Colors were dazzling and products ran the gamut from fun new twists on traditional kitchenware to DIY kits for wine and beer drinkers. The array was beyond big, but here are some of the...

Top 6 Tips for Private Label: Trends and Consumers

by Alex Goff | Mar 6, 2015 | News, Private Label Trends

Private Label Trends TOP 6 TIPS FOR PRIVATE LABEL: TRENDS AND CONSUMERS Alexandra Goff, Account Director March 1, 2016 From February 25 – 27, Chicago hosted the 2015 StoreBrands Innovation & Marketing Summit. We boiled it all down to the top six tips for private...

The Power of Cross-Industry Innovation in Product Design

by Bryan Shova | Jan 6, 2015 | Industrial Design, Innovation, Prototyping, Thought Leadership

Each Kaleidoscope project begins with a client proposal and a promise to deliver innovation. How we achieve the big “Ah Ha” is the nerve-wracking part. But I know from experience, if you’re not nervous; if you don’t have an explorer’s zeal for discovery and a...

Where's My Pickaxe?!

by Dan Pinzke | Jul 28, 2014 | Industrial Design, Innovation, Thought Leadership

Product and Service Innovation to Support the Next Big Thing In the days of the California Gold Rush, many people believed they were going to grab a pickaxe and with one swing break into fortune. Unfortunately for most of them, their efforts were in vain, as few...

Observational Thinking: Global Visual Vandalism

by Kaleidoscope Chicago | Dec 3, 2012 | Culture, Thought Leadership

There is an inane, primal need for people to be seen and heard. It is amazing to see how many people seek to make a more permanent, indelible mark within their environment. Many satisfy that desire in a socio-economic fashion by striving to garner a higher social...
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