by Fred Richards | Oct 23, 2019 | Brand Strategy, Thought Leadership
Brand Strategy NAVIGATING SEASONAL STRATEGIES Dyfed “Fred” Richards CMO & Partner October 23, 2019 To assume that a seasonal strategy is the same as any other limited brand offering would be a huge mistake. Consumers are savvy and understand when...
by Kaleidoscope Chicago | Apr 14, 2016 | Brand Strategy, CPG Trends, Industrial Design, Innovation, Packaging Design, Prototyping, Realization, Sustainability, Thought Leadership
Realization The Priceless Return on Prototyping Kaleidoscope March 11, 2018 Consumers are craving more authentic experiences from brands and it is our responsibility as designers, strategists and brand owners to produce more than just a great product or package....
by Bryan Shova | Jun 17, 2015 | Thought Leadership
As a design consultant and inventor, I have always struggled with the mandatory of validation research as part of the stage-gate process. Many large manufacturers, particularly in the CPG industry, require validation research prior to new product launches to assess...
