by Melissa Simmerman | May 7, 2026 | Brand Strategy, Industrial Design, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Structural Design, Thought Leadership
May 12, 2026 It genuinely seems like every category is crowded these days. Even baking staples and household paper products are being reinvented and disrupted, but a few categories in particular have been exploding: condiments, water, supplements, better-for-you...
by Melissa Simmerman | Jun 20, 2023 | Brand Strategy, Packaging Design, Realization
Color Strategy Standing Out on Shelf how color strategy impacts packaging Melissa SimmermanDirector, Strategy June 13, 2023 Even those of us who work in CPG every day walk our store aisles mindlessly much of the time, our thoughts on a million other things. When...
