by David Ball | May 16, 2022 | Brand Strategy, CPG Trends, Ecommerce, Packaging Design, Private Label Trends
CPG Trends Adapting To What’s Next The 3 changes to CPG Design David Ball Group Account Director May 16, 2022 The world of design and branding is one of never-ending changes, but that’s what keeps it so exciting and challenging…in a good way! Over my tenure, I...
by Kaleidoscope Chicago | Dec 6, 2011 | Thought Leadership
Part One: Setting strategic growth targets Delivering consistent quality that consumers can trust. The mission of private brands is no longer centered on finding ways to make a few extra cents by giving consumers less expensive, look-alike alternatives to national...
by Kaleidoscope Chicago | Jul 20, 2011 | Thought Leadership
The scenario is all-too familiar among marketers. After all the planning, competitive intelligence gathering, revenue projections, pricing, channel requirements, inventory management and consumer research are completed a Request for Proposal is issued. A packaging...