by Sadaf Ferdowsi | Dec 2, 2020 | Thought Leadership
Thought Leadership STUCK! 6 HACKS TO STRENGTHEN YOUR WRITING Sadaf Ferdowsi Junior Strategist & Copywriter December 2, 2020 As if suddenly working from home while fearing a global health crisis wasn’t enough, nearly a third of the nation’s workforce began...
by Fred Richards | Sep 16, 2020 | Brand Strategy
Brand Strategy IN DEFENSE OF DESIGN WHEN ASSETS OFFEND Fred Richards CMO & Partner Septemeber 16, 2020 Before the murder of George Floyd in Minneapolis and the wave of brand responses that followed, Land O’Lakes quietly and with little fanfare removed the Native...
by Mike Mandarino | Mar 3, 2020 | Brand Strategy, Thought Leadership
Thought Leadership BANDS AND BRANDS: HOW TECHNOLOGY IMPACTS CONSUMER NAVIGATION Mike Mandarino Account Manager March 3, 2020 The year was 2003 and the likes of 50 Cent and Norah Jones were topping the charts and being played on Sony Walkmans everywhere. MP3 players...
by Brian Akers | Oct 15, 2019 | Conference Recap
Conference Recap BRANDEMONIUM 2019 Brian Akers Creative Director October 16, 2019 On Thursday, October 3rd 2019, I attended the Brandemonium conference in Cincinnati where I had the pleasure of gaining key insights on the next generation of talent. The lectures by...
by Alex Goff | Jun 9, 2015 | CPG Trends, Innovation, Inspiration
By: Alexandra Goff and Bridget Litzinger From seaweed snacks to beer-flavored jellybeans, the 2015 Sweets and Snacks Expo was a Willy Wonka display of confections and savories; four acres of on-trend delights from the farthest corners of the globe. What were the key...
