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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
Why Market Readiness Starts at the Brief

Why Market Readiness Starts at the Brief

by Melissa Simmerman | Sep 17, 2026 | Color, Implementation, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Thought Leadership

September 22, 2026 When it comes to CPG packaging, intention matters —and there are two kinds that have to survive the leap from concept to shelf. Structural intent is how we want a package to function during use. Graphic intent relates to what we want consumers to...
The Hidden Cost of Skipping Prototypes

The Hidden Cost of Skipping Prototypes

by Melissa Simmerman | Aug 7, 2026 | Color, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Structural Design, Thought Leadership

August 11, 2026 “The prototypes you created for us for our research in the spring were extremely well received and we’re moving forward quickly to actually develop several of the products that came out of the research. Prototyping for the win!” This is the...

Recent Posts

  • Why Market Readiness Starts at the Brief | Kaleidoscope
    Why Market Readiness Starts at the BriefSeptember 17, 2026
  • Building a People First Agency Culture | Kaleidoscope
    Building a People First Agency: What It Actually TakesSeptember 14, 2026
  • How to Redesign Packaging Without Losing Equity | Kaleidoscope
    How to Redesign Packaging Without Losing Brand EquityAugust 21, 2026
  • The Hidden Cost of Skipping Prototypes
    The Hidden Cost of Skipping PrototypesAugust 7, 2026
  • Convenience Store Packaging for CPG Brands | Kaleidoscope
    C-Store Is Having a MomentJuly 24, 2026
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