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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

Bands and Brands: How Technology Impacts Consumer Navigation

by Mike Mandarino | Mar 3, 2020 | Brand Strategy, Thought Leadership

Thought Leadership BANDS AND BRANDS: HOW TECHNOLOGY IMPACTS CONSUMER NAVIGATION Mike Mandarino Account Manager March 3, 2020 The year was 2003 and the likes of 50 Cent and Norah Jones were topping the charts and being played on Sony Walkmans everywhere. MP3 players...

WHY NEW TECHNOLOGY AND BRAND DESIGN MUST BE A PACKAGE DEAL

by Kaleidoscope Chicago | Feb 6, 2018 | Brand Strategy, Innovation, Packaging Design, Prototyping, Sustainability, Thought Leadership

CPG Trends WHY NEW TECHNOLOGY AND BRAND DESIGN MUST BE A PACKAGE DEAL Jim Vondrasek, Business Development Manager, Consumer Packaging & Innovation February 6, 2018 Until December 2017 I would have been considered a member of a shrinking consumer segment: A...

THE MILKMAN IS BACK: THE NEW FACE OF HOME DELIVERY

by Fred Richards | Aug 2, 2016 | CPG Trends, Packaging Design, Thought Leadership

A few years ago, in a piece I wrote about home delivery, I mentioned my childhood in North Wales where I made a bit of money delivering newspapers door to door. In fact, pre-Millennial U.S. children shared a similar rite of passage. Although we said good-bye to milk...

Sustainable Packaging: A Holistic, Collaborative Design Challenge

by Bryan Shova | Jan 4, 2016 | CPG Trends, Industrial Design, Packaging Design

There are many opportunities for the design industry to play a bigger part in product sustainability. Case in point: Many of the technological advancements in sustainable packaging suffer from issues that could be tackled through partnership with strong design...

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