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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

Kaleidoscope Names Dyfed “Fred” Richards Chief Creative Officer and Partner

by Kaleidoscope Chicago | Jun 5, 2014 | New Hires, Press Releases

Kaleidoscope welcomes Dyfed “Fred” Richards as Chief Creative Officer and Managing Partner. Richards’ start at Kaleidoscope spurs the forward momentum that started with the redesign of its 35,000-square-foot headquarters and relaunch of the company website...

Featured Work: Fairlife Purely Nutritious Milk

by Kaleidoscope Chicago | Mar 31, 2014 | Industrial Design, Packaging Design

Forcing a Second Look at Milk Fair Oaks Farms is a large, closed-loop dairy farm in Fair Oaks, IN that focuses on sustainable practices and animal welfare to naturally produce milk of the highest quality. Dr. Mike McCloskey, the farm’s founder, is a veterinarian,...

A New Craftsmen Revolution

by Kaleidoscope Chicago | Mar 4, 2014 | Innovation, Thought Leadership

During the Middle Ages, male and female craftsmen made many of the items we use today like clothing, furniture, jewelry, tools, wine, beer, cheese, and of course, weapons by hand. These expert craftsmen then sold their goods at local markets. This C2C ­or...

Kaleidoscope Spotlight: Chuck Judy, Model Shop Manager

by Kaleidoscope Chicago | Jan 9, 2014 | Culture, Employee Spotlight, Studio

What did you do before you came to Kaleidoscope? I joined Kaleidoscope in December of 1998. I move to Chicago right after graduating from the Cleveland Institute of Art with a degree in photography and sculpture. I started freelancing as an assistant for commercial...

Actionable Consumer Research For Winning at Shelf

by Kaleidoscope Chicago | Nov 25, 2013 | Packaging Design, Thought Leadership, Uncategorized

Do you remember those 3D things from the 90s that were often the go-to page in the newspaper’s comic section on Sundays?  They made fun of them on a Seinfeld episode way back.  Elaine’s boss saw one and no matter what he did he couldn’t see the image in the picture. ...
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