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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

THE MILKMAN IS BACK: THE NEW FACE OF HOME DELIVERY

by Fred Richards | Aug 2, 2016 | CPG Trends, Packaging Design, Thought Leadership

A few years ago, in a piece I wrote about home delivery, I mentioned my childhood in North Wales where I made a bit of money delivering newspapers door to door. In fact, pre-Millennial U.S. children shared a similar rite of passage. Although we said good-bye to milk...

TOP SIX EXCITING TRENDS IN CONFECTIONERY AND SNACK PACKAGING FOR 2016/17

by Liz Reese | Jun 10, 2016 | CPG Trends, Inspiration, Packaging Design

Confectionery Trends SIX EXCITING TRENDS IN CONFECTIONERY AND SNACK PACKAGING FOR 2017 Liz Reese, Sr. Creative Director June 10, 2016 Staying on top of, or even ahead of, packaging trends can be what makes or breaks the success of your next product launch....

A BRIEF HISTORY OF PACKAGING REGULATIONS

by Mike Gondek | May 6, 2016 | Employee Spotlight, Packaging Design, Studio, Uncategorized

Packaging Regulations A BRIEF HISTORY OF PACKAGING REGULATIONS Mike Gondek, Design Implementation Artist May 6, 2016 We all see on a daily basis consumer products with net weights, statements of identity and distribution statements. Who regulates the size, position,...

AVOIDING GREENWASHING BY DESIGNING WITH INTENT

by Bryan Shova | Apr 26, 2016 | Brand Strategy, Innovation, Inspiration, Packaging Design, Sustainability, Thought Leadership, Uncategorized

As a packaging designer and nature lover I dream of the day when material science and manufacturing can deliver on the promise of zero environmental impact, high performance, premium finish and low costs. Many breakthroughs have begun to deliver on the promise,...

SIX STEPS TO “HAPPILY-EVER-AFTER” PARTNERSHIPS

by Jacquie Denham | Apr 18, 2016 | Brand Strategy, Culture, Packaging Design, Studio, Uncategorized

Brand Strategy SIX STEPS TO “HAPPILY-EVER-AFTER” PARTNERSHIPS Jacquie Denham, Director of Strategy April 18, 2016 An inspiring vision built upon a robust strategy and delivered through brilliant creative and meaningful innovation, is a proven equation to...

The Priceless Return On Prototyping

by Kaleidoscope Chicago | Apr 14, 2016 | Brand Strategy, CPG Trends, Industrial Design, Innovation, Packaging Design, Prototyping, Realization, Sustainability, Thought Leadership

Realization The Priceless Return on Prototyping Kaleidoscope March 11, 2018 Consumers are craving more authentic experiences from brands and it is our responsibility as designers, strategists and brand owners to produce more than just a great product or package....
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