by Kaleidoscope Chicago | Mar 4, 2014 | Innovation, Thought Leadership
During the Middle Ages, male and female craftsmen made many of the items we use today like clothing, furniture, jewelry, tools, wine, beer, cheese, and of course, weapons by hand. These expert craftsmen then sold their goods at local markets. This C2C or...
by Kaleidoscope Chicago | Nov 25, 2013 | Packaging Design, Thought Leadership, Uncategorized
Do you remember those 3D things from the 90s that were often the go-to page in the newspaper’s comic section on Sundays? They made fun of them on a Seinfeld episode way back. Elaine’s boss saw one and no matter what he did he couldn’t see the image in the picture. ...
by ksicshanks | Nov 19, 2013 | Thought Leadership
On Thursday, November 21st, 2014, Vice President of Design & Innovation, Demetrius Romanos will be traveling to Delhi, India where he will be speaking at the FMCG Confex – Innopack Conference in two sessions! One session will focus on determining means to...
by Gary Chiappetta | Jul 3, 2013 | Brand Strategy, Culture, Studio, Thought Leadership
Let’s start with a simple question. What exactly is an office? Is it an enclosure for individual privacy or is an office a physical space where multi-disciplinary teams gather to work towards a common vision? The latter represents a place where many of us go to...
by Kaleidoscope Chicago | Apr 9, 2013 | Culture, Innovation, News, Thought Leadership
What drove Newell Rubbermaid to consolidate design under one roof? Product-driven brands create differentiation in the marketplace through innovation and design thinking, which today are table stakes in both buzz and practice, but are still the linchpins for...
by ksicshanks | Feb 25, 2013 | Brand Strategy, Thought Leadership
Brand Strategy WHAT STARBUCKS CAN TEACH US ABOUT MARKETING TO GEN Y Colin Shanks, Marketing Communications Manager February 25, 2013 Marketing to Gen Y Can Be Challenging. Learn How Top Brands Are Winning Over the Hearts and Wallets of Millennial Consumers. The...
