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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

Featured Work: Fairlife Purely Nutritious Milk

by Kaleidoscope Chicago | Mar 31, 2014 | Industrial Design, Packaging Design

Forcing a Second Look at Milk Fair Oaks Farms is a large, closed-loop dairy farm in Fair Oaks, IN that focuses on sustainable practices and animal welfare to naturally produce milk of the highest quality. Dr. Mike McCloskey, the farm’s founder, is a veterinarian,...

Kaleidoscope Picks up the Renowned Silver A' Design Award for Jaali Branding

by Kaleidoscope Chicago | Mar 9, 2013 | Awards, News

Kaleidoscope is proud to receive the renowned Silver A’ Design Award on behalf of client Jaali Bean at Graphics and Advertising Design Competition We’re happy to announce that the design we did for Jaali Bean has been honored with the renowned Silver A’ Design...

Calphalon UNISON Structural Packaging Design Featured on The Dieline

by Kaleidoscope Chicago | Feb 18, 2013 | Identity, Packaging Design

We’ve recently been featured on the Dieline for naming and identity and structural packaging design work we did for Calphalon UNISON! We created a name and positioning that combines culinary achievement with dual technology, as well as sleek structural packaging...

The Cause and Effect of Truth in Design Agencies

by Kaleidoscope Chicago | Jan 2, 2013 | Culture, Innovation, Thought Leadership

What shapes your ethical work standards? To understand this, you need to look deeply inward at how your code-of-conduct was formulated at a very young age and how it was enabled or deterred as it evolved over time to form your current ethical work standards that you...

You Can’t Force Love: Why Developing a Great Brand Eludes Process

by Gary Chiappetta | Oct 8, 2012 | Brand Strategy, Identity, Thought Leadership

A great brand design agency understands that creating an identity is a bit like being a love-sick romantic. The emotional rollercoaster can feel like a tear-jerking chick flick. There’s a discovery phase, where you come to a new realization or understanding and life...
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