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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
Buckle Up!

Buckle Up!

by Liz Reese | Jun 3, 2022 | Brand Strategy, CPG Trends, Ecommerce, Innovation, Inspiration, Packaging Design, Private Label Trends

Innovation Trends Buckle Up! We are entering a period of explosive innovation, get ready for the ride! Liz Reese Creative Director June 3, 2022 If I could have traveled back in time when I was a young designer and told myself that in a few short years the projects...

Crafting a Brand: How to Stand Out in a Saturated Craft Beer Category

by Jon Moser | Jul 29, 2019 | Brand Strategy, Thought Leadership

Packaging Design CRAFTING A BRAND: HOW TO STAND OUT IN A SATURATED CRAFT BEER CATEGORY Jon MoserDesign Director July 29, 2019 We are witness to a craft beer boom. 826 independent breweries opened their doors in 2017 alone. Craft beer now accounts for more than 12.7%...

Protected: Top Six Takeaways From Gulfood 2019

by Alex Weber | May 13, 2019 | Conference Recap, Global Trends, Thought Leadership

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EMPLOYEE SPOTLIGHT: KELLY LIN & MISS POSSIBLE

by Kaleidoscope Chicago | Jul 19, 2016 | Culture, Employee Spotlight, Inspiration, Studio

In the spring of 2016, IDSA quarterly “Women in Industrial Design” featured Professor Joyce Thomas, an influential industrial design professor at University of Illinois at Urbana-Champaign. A couple standout senior projects from her tenure were also...

AVOIDING GREENWASHING BY DESIGNING WITH INTENT

by Bryan Shova | Apr 26, 2016 | Brand Strategy, Innovation, Inspiration, Packaging Design, Sustainability, Thought Leadership, Uncategorized

As a packaging designer and nature lover I dream of the day when material science and manufacturing can deliver on the promise of zero environmental impact, high performance, premium finish and low costs. Many breakthroughs have begun to deliver on the promise,...
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