by Gary Chiappetta | Sep 20, 2012 | Brand Strategy, CPG Trends, Innovation, Packaging Design
We’ve seen this question posed a lot lately. Great packaging can be the front door to a great product. Sometimes the packaging is the product – think travel cargo pants that zip out of one of the pockets. Other times, the packaging is integral to the product...
by Kaleidoscope Chicago | Sep 18, 2012 | Brand Strategy, Identity
Brand Strategy TOP 5 RESEARCH AND SELECTION CONSIDERATIONS Kaleidoscope September 18, 2012 Naming research is tricky. It’s not quite the same as traditional advertising or even packaging design research. If you’re looking for a winner, then you will undoubtedly be...
by Kaleidoscope Chicago | Sep 4, 2012 | News, Studio
Having real-world experience in your chosen field can be infinitely helpful when it comes to landing a job in the future. Not only does it inform your perspective employer that you have valuable work experience, but it also helps you grow as a designer. There is...
by Kaleidoscope Chicago | Apr 26, 2012 | Thought Leadership
Transcend the norm. Step out of your comfort zone. Change the conversation. Stop concentrating on how things are supposed to be. Discipline. Grit. This year’s FUSE conference invited us to open the door to new inspiration, new points of view and new ways of...
by Kaleidoscope Chicago | Dec 6, 2011 | Thought Leadership
Part One: Setting strategic growth targets Delivering consistent quality that consumers can trust. The mission of private brands is no longer centered on finding ways to make a few extra cents by giving consumers less expensive, look-alike alternatives to national...
