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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

Sustainable Packaging Design: 3 Things You Need to Know

by Kaleidoscope Chicago | Apr 9, 2015 | CPG Trends, Industrial Design, Packaging Design, Uncategorized

Our Capabilities Prototyping With some of the most comprehensive capabilities in the country, our prototyping team leads the industry in brand packaging support services. From proof of concept through execution at shelf, we work collaboratively with our clients and...

Hot Trends and a Celebration at the 2015 Housewares Show

by Kaleidoscope Chicago | Mar 26, 2015 | CPG Trends, Inspiration

By: Audra Bielskus and Jennifer Bae Grab Your Oven Mitt – Here are the Hot Trends Colors were dazzling and products ran the gamut from fun new twists on traditional kitchenware to DIY kits for wine and beer drinkers. The array was beyond big, but here are some of the...

Top 6 Signs It’s Time to Update Packaging

by Kaleidoscope Chicago | Mar 20, 2015 | Packaging Design, Thought Leadership

CPG Trends TOP 6 SIGNS IT’S TIME TO UPDATE YOUR PACKAGING Fred Richards, CMO & Partner March 26, 2019 Packaging, sadly, is one of the last things considered when it comes to the marketing mix. Advertising, PR events, stunts, social media and other...

The Power of Cross-Industry Innovation in Product Design

by Kaleidoscope Chicago | Jan 6, 2015 | Industrial Design, Innovation, Prototyping, Thought Leadership

Each Kaleidoscope project begins with a client proposal and a promise to deliver innovation. How we achieve the big “Ah Ha” is the nerve-wracking part. But I know from experience, if you’re not nervous; if you don’t have an explorer’s zeal for discovery and a...

LiveGFree, Packaging Design by Kaleidoscope, Awarded New Product Line of the Year

by Kaleidoscope Chicago | Nov 20, 2014 | Awards, Packaging Design, Press Releases

StoreBrands released the winners of its fifth annual Innovation Awards program, which recognizes brands that excel via store brand differentiation. Winners were profiled in the November issue of StoreBrands and were honored with a special cocktail reception and dinner...
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