by Kaleidoscope Chicago | Mar 31, 2014 | Industrial Design, Packaging Design
Forcing a Second Look at Milk Fair Oaks Farms is a large, closed-loop dairy farm in Fair Oaks, IN that focuses on sustainable practices and animal welfare to naturally produce milk of the highest quality. Dr. Mike McCloskey, the farm’s founder, is a veterinarian,...
by Alex Goff | Feb 21, 2014 | Brand Strategy, Packaging Design, Private Label Trends
It’s All About Her (or Him) We know that as consumers’ tastes, preferences and personal needs evolve, so must the brands and private labels that cater to them. In the grocery and beauty industry, it is clear that this involves getting to know your shopper’s personal...
by Kaleidoscope Chicago | Nov 25, 2013 | Packaging Design, Thought Leadership, Uncategorized
Do you remember those 3D things from the 90s that were often the go-to page in the newspaper’s comic section on Sundays? They made fun of them on a Seinfeld episode way back. Elaine’s boss saw one and no matter what he did he couldn’t see the image in the picture. ...
by ksicshanks | Nov 19, 2013 | Thought Leadership
On Thursday, November 21st, 2014, Vice President of Design & Innovation, Demetrius Romanos will be traveling to Delhi, India where he will be speaking at the FMCG Confex – Innopack Conference in two sessions! One session will focus on determining means to...
by Kaleidoscope Chicago | Jan 10, 2013 | Brand Strategy, Packaging Design
If you’re not familiar with QR codes – those black and white squares you find on advertisements, business cards, and packaging – they’re two-dimensional (2D) bar-codes that when scanned, connect consumers with digital content online. When you scan a QR code...
