by Bryan Shova | Jan 6, 2015 | Industrial Design, Innovation, Prototyping, Thought Leadership
Each Kaleidoscope project begins with a client proposal and a promise to deliver innovation. How we achieve the big “Ah Ha” is the nerve-wracking part. But I know from experience, if you’re not nervous; if you don’t have an explorer’s zeal for discovery and a...
by Kaleidoscope Chicago | Nov 20, 2014 | Awards, Packaging Design, Press Releases
StoreBrands released the winners of its fifth annual Innovation Awards program, which recognizes brands that excel via store brand differentiation. Winners were profiled in the November issue of StoreBrands and were honored with a special cocktail reception and dinner...
by Kaleidoscope Chicago | Mar 31, 2014 | Industrial Design, Packaging Design
Forcing a Second Look at Milk Fair Oaks Farms is a large, closed-loop dairy farm in Fair Oaks, IN that focuses on sustainable practices and animal welfare to naturally produce milk of the highest quality. Dr. Mike McCloskey, the farm’s founder, is a veterinarian,...
by Alex Goff | Feb 21, 2014 | Brand Strategy, Packaging Design, Private Label Trends
It’s All About Her (or Him) We know that as consumers’ tastes, preferences and personal needs evolve, so must the brands and private labels that cater to them. In the grocery and beauty industry, it is clear that this involves getting to know your shopper’s personal...
by Kaleidoscope Chicago | Nov 25, 2013 | Packaging Design, Thought Leadership, Uncategorized
Do you remember those 3D things from the 90s that were often the go-to page in the newspaper’s comic section on Sundays? They made fun of them on a Seinfeld episode way back. Elaine’s boss saw one and no matter what he did he couldn’t see the image in the picture. ...
