by Bryan Shova | Jun 17, 2015 | Thought Leadership
As a design consultant and inventor, I have always struggled with the mandatory of validation research as part of the stage-gate process. Many large manufacturers, particularly in the CPG industry, require validation research prior to new product launches to assess...
by Alex Goff | Jun 9, 2015 | CPG Trends, Innovation, Inspiration
By: Alexandra Goff and Bridget Litzinger From seaweed snacks to beer-flavored jellybeans, the 2015 Sweets and Snacks Expo was a Willy Wonka display of confections and savories; four acres of on-trend delights from the farthest corners of the globe. What were the key...
by Kaleidoscope Chicago | Apr 9, 2015 | CPG Trends, Industrial Design, Packaging Design, Uncategorized
Our Capabilities Prototyping With some of the most comprehensive capabilities in the country, our prototyping team leads the industry in brand packaging support services. From proof of concept through execution at shelf, we work collaboratively with our clients and...
by Audra Norvillas | Mar 26, 2015 | CPG Trends, Inspiration
By: Audra Bielskus and Jennifer Bae Grab Your Oven Mitt – Here are the Hot Trends Colors were dazzling and products ran the gamut from fun new twists on traditional kitchenware to DIY kits for wine and beer drinkers. The array was beyond big, but here are some of the...
by Fred Richards | Mar 20, 2015 | Packaging Design, Thought Leadership
CPG Trends TOP 6 SIGNS IT’S TIME TO UPDATE YOUR PACKAGING Fred Richards, CMO & Partner March 26, 2019 Packaging, sadly, is one of the last things considered when it comes to the marketing mix. Advertising, PR events, stunts, social media and other...
