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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
It’s 2025. This CPG Packaging Deserves a Re-Design

It’s 2025. This CPG Packaging Deserves a Re-Design

by Melissa Simmerman | Mar 5, 2025 | CPG Trends, Packaging Design

Packaging Design It’s 2025.This CPG Packaging Deserves a Re-Design Melissa Simmerman Sr. Director, Growth & Strategy March 6, 2025 Inspired by the good folks at IDEO—and in the mood for some fresh, blue-sky thinking, being that it’s a whole new year—we asked...
Five Ways Better-for-You Food Packaging is Changing Brand Desi

Five Ways Better-for-You Food Packaging is Changing Brand Desi

by Bart Laube | May 16, 2024 | CPG Trends, Inspiration, Packaging Design

CPG Design Trends Five Ways Better-for-You Food Packaging is Changing Brand Design Bart LaubeDesign Director May 16, 2024 Last year, we looked at five emerging trends in packaging design within the exploding better-for-you food and beverage category. We believed then,...
Thirsting for Change

Thirsting for Change

by Jennifer Garcia | Nov 28, 2023 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership

CPG Trends Thirsting For Change How Disruptive Brands are Shaping the Beverage Landscape of Tomorrow Jennifer GarciaDesign Director November 28, 2023 In the ’90s (bless them), the world saw a surge in the popularity of bottled water, with brands like Evian becoming...
The Path to a Greener Future

The Path to a Greener Future

by Liz Reese | Oct 16, 2023 | CPG Trends, Inspiration, Packaging Design, Thought Leadership

Sustainability The Path to a Greener Future A Peek into Sustainability Efforts in the UK Liz ReeseSr. Creative Director October 17th, 2023 On a recent trip to my homeland, England, I witnessed a remarkable wave of sustainability sweeping across Europe. The Amsterdam...
The Environmentally Friendly Packaging Strategies Brands Can’t Ignore

The Environmentally Friendly Packaging Strategies Brands Can’t Ignore

by Melissa Simmerman | Jul 19, 2023 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Sustainability

Sustainability The Environmentally Friendly Packaging Strategies Brands Can’t Ignore Melissa Simmerman Director, Strategy July 20, 2023 Who else thinks it’s extraordinarily wasteful to open a single-use plastic bag, only to find more single-use plastic bags...
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Recent Posts

  • The CPG Packaging Lifecycle: What is Our Role…and Responsibility?June 6, 2025
  • What we Loved, and What we Missed at Sweets and Snacks 2025May 20, 2025
  • It’s 2025. This CPG Packaging Deserves a Re-DesignMarch 5, 2025
  • 24 from ’24December 13, 2024
  • Packaging Design at the Speed of TikTokOctober 3, 2024
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