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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

3D Printing Technology: Prototyping in the Design Process at WestPack 2013

by Kaleidoscope Chicago | Feb 12, 2013 | Packaging Design, Thought Leadership

We’re excited to head West to Anaheim, CA to the WestPack seminars today! Global Managing Design Director, Jim Warner is speaking about 3D Printing Technology and how to integrate prototyping into the design process early on. The seminar, the fourth out of six being...

A Case Against QR Codes in Package Design

by Kaleidoscope Chicago | Jan 10, 2013 | Brand Strategy, Packaging Design

If you’re not familiar with QR codes – those black and white squares you find on advertisements, business cards, and packaging – they’re two-dimensional (2D) bar-codes that when scanned, connect consumers with digital content online. When you scan a QR code...

The Cause and Effect of Truth in Design Agencies

by Kaleidoscope Chicago | Jan 2, 2013 | Culture, Innovation, Thought Leadership

What shapes your ethical work standards? To understand this, you need to look deeply inward at how your code-of-conduct was formulated at a very young age and how it was enabled or deterred as it evolved over time to form your current ethical work standards that you...

Kaleidoscope Client Work Featured in Brand Packaging 2012 Design Gallery

by Kaleidoscope Chicago | Dec 26, 2012 | Awards, Identity, Packaging Design

Brand Packaging’s Design Gallery Volume 10 is more than just a study in good design. It provides leading examples of packaging that successfully demonstrates structural and graphic innovation, makes a strong impact at shelf, conveys a brands story, and meets...

Observational Thinking: Global Visual Vandalism

by Kaleidoscope Chicago | Dec 3, 2012 | Culture, Thought Leadership

There is an inane, primal need for people to be seen and heard. It is amazing to see how many people seek to make a more permanent, indelible mark within their environment. Many satisfy that desire in a socio-economic fashion by striving to garner a higher social...
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