by Dan Pinzke | Jul 28, 2014 | Industrial Design, Innovation, Thought Leadership
Product and Service Innovation to Support the Next Big Thing In the days of the California Gold Rush, many people believed they were going to grab a pickaxe and with one swing break into fortune. Unfortunately for most of them, their efforts were in vain, as few...
by Fred Richards | Jun 25, 2014 | Brand Strategy, Innovation, Inspiration
From 2006 through 2013 Fred Richards every month wrote an article with observations on the marketing, design and graphic world around us. These articles were published in national and international design and marketing publications. In a return to these monthly...
by ksicshanks | Apr 23, 2014 | Industrial Design, Innovation, Packaging Design, Thought Leadership, Webinars
Kaleidoscope’s Industrial Design Director, Bryan Shova, recently led a workshop at the 2014 Sustainability in Packaging Conference in Orlando, Florida. There he discussed specific packaging considerations to help avoid compromising brand equity when designing...
by ksicshanks | Mar 14, 2014 | Culture, Innovation, Thought Leadership
If you’ve ever met me, you’ve likely discovered my obsession when it comes to NBC’s “The Office”. Since its debut in 2005, I’ve often found myself becoming the “That-reminds-me-of-that-one-time-in-The-Office-when…” guy, awkwardly quoting lines from the show that...
by Kaleidoscope Chicago | Mar 4, 2014 | Innovation, Thought Leadership
During the Middle Ages, male and female craftsmen made many of the items we use today like clothing, furniture, jewelry, tools, wine, beer, cheese, and of course, weapons by hand. These expert craftsmen then sold their goods at local markets. This C2C or...
by Kaleidoscope Chicago | Apr 9, 2013 | Culture, Innovation, News, Thought Leadership
What drove Newell Rubbermaid to consolidate design under one roof? Product-driven brands create differentiation in the marketplace through innovation and design thinking, which today are table stakes in both buzz and practice, but are still the linchpins for...
