by Jennifer Garcia | Nov 28, 2023 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership
CPG Trends Thirsting For Change How Disruptive Brands are Shaping the Beverage Landscape of Tomorrow Jennifer GarciaDesign Director November 28, 2023 In the ’90s (bless them), the world saw a surge in the popularity of bottled water, with brands like Evian becoming...
by Liz Reese | Oct 16, 2023 | CPG Trends, Inspiration, Packaging Design, Thought Leadership
Sustainability The Path to a Greener Future A Peek into Sustainability Efforts in the UK Liz ReeseSr. Creative Director October 17th, 2023 On a recent trip to my homeland, England, I witnessed a remarkable wave of sustainability sweeping across Europe. The Amsterdam...
by Phil Soutar | Sep 18, 2023 | Brand Strategy, Inspiration, Packaging Design, Thought Leadership
Strategy Launching a Brand 4 Winning Strategies for CPG Start-Ups Phil SoutarSr. Account Manager September 19, 2023 At Kaleidoscope, we’ve worked to bring the stories, identities, and design language of many start-up CPG brands to life, including better-for-you...
by Melissa Simmerman | Sep 6, 2023 | Brand Strategy, Inspiration, Packaging Design, Thought Leadership
Strategy How To Make Better Decisions For Your Brand Melissa SimmermanDirector, Strategy September 6, 2023 Whenever we tell the story of our partnership with Fairlife—back when it was an emerging startup and before it was acquired by Coca-Cola—there is one anecdote...
by Nick Carsello | Aug 21, 2023 | CPG Trends, Inspiration, Packaging Design, Prototyping, Realization, Sustainability
Sustainability On Our Radar: Pioneering Sustainable Solutions in CPG Packaging Nicholas Carsello Sr. Account Manager – Realization August 24, 2023 As packaging experts, we’re deeply invested in what’s happening in and around our industry, from emerging brands to...
by Bart Laube | Aug 3, 2023 | CPG Trends, Inspiration, Packaging Design, Sustainability
CPG Trends Pushing Brand Boundaries Unconventional Substrates In Design Bart LaubeDesign Director August 3, 2023 When it comes to packaging, is anything more boring than a plastic tube? Plastic is a ubiquitous petroleum product (one consumers definitely have feelings...
