by Bart Laube | May 16, 2024 | CPG Trends, Inspiration, Packaging Design
Five Ways Better-for-You Food Packaging is Changing Brand Design Last year, we looked at five emerging trends in packaging design within the exploding better-for-you food and beverage category. We believed then, and still do, that BFY is setting the trends...
by Melissa Simmerman | Apr 25, 2024 | Brand Strategy, Packaging Design, Prototyping, Sales and Influencer Kits
Sales and Influencer Kits: The Experiential Branding Tool You’re Missing There are four buzzwords around Kaleidoscope these days: Sales and Influencer Kits. They aren’t new, but increasingly our client partners are asking for them, and for good reason....
by Melissa Simmerman | Mar 27, 2024 | CPG Trends, Packaging Design, Thought Leadership
CPG Trends Foodservice Packaging The Forgotten Frontier Melissa SimmermanDirector, Strategy March 28th, 2024 Recently, we met with the marketing team of a new food brand in a space that basically blew our minds: cultivated meat. It’s not plant-based—it comes from real...
by Jennifer Garcia | Nov 28, 2023 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership
CPG Trends Thirsting For Change How Disruptive Brands are Shaping the Beverage Landscape of Tomorrow Jennifer GarciaDesign Director November 28, 2023 In the ’90s (bless them), the world saw a surge in the popularity of bottled water, with brands like Evian becoming...
by Liz Reese | Oct 16, 2023 | CPG Trends, Inspiration, Packaging Design, Thought Leadership
Sustainability The Path to a Greener Future A Peek into Sustainability Efforts in the UK Liz ReeseSr. Creative Director October 17th, 2023 On a recent trip to my homeland, England, I witnessed a remarkable wave of sustainability sweeping across Europe. The Amsterdam...
by Phil Soutar | Sep 18, 2023 | Brand Strategy, Inspiration, Packaging Design, Thought Leadership
Strategy Launching a Brand 4 Winning Strategies for CPG Start-Ups Phil SoutarSr. Account Manager September 19, 2023 At Kaleidoscope, we’ve worked to bring the stories, identities, and design language of many start-up CPG brands to life, including better-for-you...
