Strategy Launching a Brand 4 Winning Strategies for CPG Start-Ups Phil SoutarSr. Account Manager September 19, 2023 At Kaleidoscope, we’ve worked to bring the stories, identities, and design language of many start-up CPG brands to life, including better-for-you...
Strategy How To Make Better Decisions For Your Brand Melissa SimmermanDirector, Strategy September 6, 2023 Whenever we tell the story of our partnership with Fairlife—back when it was an emerging startup and before it was acquired by Coca-Cola—there is one anecdote...
Sustainability On Our Radar: Pioneering Sustainable Solutions in CPG Packaging Nicholas Carsello Sr. Account Manager – Realization August 24, 2023 As packaging experts, we’re deeply invested in what’s happening in and around our industry, from emerging brands to...
CPG Trends Pushing Brand Boundaries Unconventional Substrates In Design Bart LaubeDesign Director August 3, 2023 When it comes to packaging, is anything more boring than a plastic tube? Plastic is a ubiquitous petroleum product (one consumers definitely have feelings...
Sustainability The Environmentally Friendly Packaging Strategies Brands Can’t Ignore Melissa Simmerman Director, Strategy July 20, 2023 Who else thinks it’s extraordinarily wasteful to open a single-use plastic bag, only to find more single-use plastic bags...
