by Deb Fairchild | Feb 12, 2020 | Packaging Design, Thought Leadership
Seasonal ‘TIS ALWAYS THE SEASON Deb Fairchild Design Director February 12, 2020 Growing up, our Christmas stockings were a treasure trove of candy, but what I anticipated the most was the yearly LifeSavers Sweet Storybook. TEN rolls of LifeSavers Cherry, Butter...
by Fred Richards | Feb 4, 2020 | Brand Strategy, Packaging Design, Thought Leadership
Brand Strategy WHAT’S NEXT FOR GROOMING? Fred Richards CMO & Partner February 4, 2020 Determining future trends for the male grooming category is easier said than done. I don’t own a crystal ball, and if things had gone like the television show “Tomorrow’s...
by Fred Richards | Jan 3, 2020 | Author, Brand Strategy, general, Packaging Design, Thought Leadership
This piece was originally written in 2018 when the men’s grooming category was at an inflection point. The dynamics it describes — patronizing marketing, missed opportunities at shelf, and the underserved contemporary male consumer — remain as relevant today as...
by Brian Akers | Dec 3, 2019 | Brand Strategy, Packaging Design, Thought Leadership
Packaging Design HEALTHY, HEALTHIER, HEALTHIEST Brian AkersCreative Director December 3, 2019 When it comes to healthy-looking packaging expressions in food and beverage categories, there are strategic design codes that signal consumers you’re “in-the-health-game.”...
by Nathan Dietz | Sep 9, 2019 | Packaging Design, Thought Leadership
Packaging Design WHAT’S YOUR TYPE? THE ROLE THAT TYPOGRAPHY PLAYS IN BRAND EXPRESSION Nathan DietzSenior Designer September 30, 2019 The adage “A picture is worth a thousand words” embodies the notion that some complex ideas can be more easily conveyed with a...
by Liz Reese | Jul 8, 2019 | Brand Strategy, Global Trends, Packaging Design, Thought Leadership
Global Trends THE RISE OF HALAL Liz ReeseCreative Director July 8, 2019 An Insight From AfarThis year I was fortunate enough to attend the Gulfood Expo 2019, the 24th edition of the world’s largest annual food and beverage trade show in Dubai, UAE. Gulfoods is...
