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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
The CPG Packaging Lifecycle: What is Our Role…and Responsibility?

The CPG Packaging Lifecycle: What is Our Role…and Responsibility?

by Melissa Simmerman | Jun 6, 2025 | Brand Strategy, Innovation, Packaging Design, Sustainability, Thought Leadership

Sustainability The CPGPackaging Lifecycle What is Our Role… and Responsibility? Melissa SimmermanSr. Director, Growth & Strategy June 6, 2025 Not to state the obvious, but we are packaging designers and have been for 30 years. We’ve long understood our...
Packaging Design at the Speed of TikTok

Packaging Design at the Speed of TikTok

by Melissa Simmerman | Oct 3, 2024 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership

CPG Design Trends Instant Impact:Packaging Design at the Speed of TikTok Melissa SimmermanSr. Director, Growth & Strategy October 3, 2024 Even if you aren’t on TikTok, you’re being influenced by it every day. The chokehold it has on consumer culture is...
From Pixels to Prototypes: The Role of Physical Design in a Digital Age

From Pixels to Prototypes: The Role of Physical Design in a Digital Age

by Ali Noe | Jun 26, 2024 | CPG Trends, Innovation, Packaging Design, Prototyping, Realization, Thought Leadership

Prototyping From Pixels to Prototypes: The Role of Physical Design in a Digital Age Ali NoeSenior Model Maker July 15, 2024 With the emergence of AI tools, the latest cultural shift has brought us more into a digital age than ever before. From working at home to...
Foodservice Packaging: The Forgotten Frontier

Foodservice Packaging: The Forgotten Frontier

by Melissa Simmerman | Mar 27, 2024 | CPG Trends, Packaging Design, Thought Leadership

CPG Trends Foodservice Packaging The Forgotten Frontier Melissa SimmermanDirector, Strategy March 28th, 2024 Recently, we met with the marketing team of a new food brand in a space that basically blew our minds: cultivated meat. It’s not plant-based—it comes from real...
Thirsting for Change

Thirsting for Change

by Jennifer Garcia | Nov 28, 2023 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership

CPG Trends Thirsting For Change How Disruptive Brands are Shaping the Beverage Landscape of Tomorrow Jennifer GarciaDesign Director November 28, 2023 In the ’90s (bless them), the world saw a surge in the popularity of bottled water, with brands like Evian becoming...
The Path to a Greener Future

The Path to a Greener Future

by Liz Reese | Oct 16, 2023 | CPG Trends, Inspiration, Packaging Design, Thought Leadership

Sustainability The Path to a Greener Future A Peek into Sustainability Efforts in the UK Liz ReeseSr. Creative Director October 17th, 2023 On a recent trip to my homeland, England, I witnessed a remarkable wave of sustainability sweeping across Europe. The Amsterdam...
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Recent Posts

  • The CPG Packaging Lifecycle: What is Our Role…and Responsibility?June 6, 2025
  • What we Loved, and What we Missed at Sweets and Snacks 2025May 20, 2025
  • It’s 2025. This CPG Packaging Deserves a Re-DesignMarch 5, 2025
  • 24 from ’24December 13, 2024
  • Packaging Design at the Speed of TikTokOctober 3, 2024
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