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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
Pushing Brand Boundaries: Unconventional Substrates in Design

Pushing Brand Boundaries: Unconventional Substrates in Design

by Bart Laube | Aug 3, 2023 | CPG Trends, Inspiration, Packaging Design, Sustainability

CPG Trends Pushing Brand Boundaries Unconventional Substrates In Design Bart LaubeDesign Director August 3, 2023 When it comes to packaging, is anything more boring than a plastic tube? Plastic is a ubiquitous petroleum product (one consumers definitely have feelings...
From The Cave To The Cloud

From The Cave To The Cloud

by Deb Fairchild | Mar 10, 2022 | CPG Trends, Ecommerce, Inspiration, Packaging Design

Brand & Packaging Design From The Cave To The Cloud Deb Fairchild Associate Creative Director March 10, 2022 Design is an ever-evolving discipline with many facets—interior, industrial, commercial, fashion, and graphic to name a few. They are informed and feed off...

CAN YOU DESIGN FOR RETAIL WITHOUT COMPROMISING YOUR BRAND?

by Anna Coffou | May 12, 2017 | Brand Strategy, Packaging Design, Retail

Retail CAN YOU DESIGN FOR RETAIL WITHOUT COMPROMISING YOUR BRAND? Anna Coffou, Sr. Account Manager May 12, 2017 Here’s a scenario: you’ve gone through a redesign that you’ve put your blood, sweat and tears into (and so has your agency). You’ve been thinking about...

THE LOST ART OF THE OPENING CEREMONY

by Fred Richards | Dec 1, 2016 | CPG Trends, Inspiration, Packaging Design

CPG Trends THE LOST ART OF THE OPENING CEREMONY Fred Richards, Chief Creative Officer December 1, 2016 Everyone remembers that special moment on Christmas morning tearing through the gift wrapping, or the simple moment of tearing the foil off a jar of coffee to get...

Sustainable Packaging: A Holistic, Collaborative Design Challenge

by Bryan Shova | Jan 4, 2016 | CPG Trends, Industrial Design, Packaging Design

There are many opportunities for the design industry to play a bigger part in product sustainability. Case in point: Many of the technological advancements in sustainable packaging suffer from issues that could be tackled through partnership with strong design...
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