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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
It’s 2025. This CPG Packaging Deserves a Re-Design

It’s 2025. This CPG Packaging Deserves a Re-Design

by Melissa Simmerman | Mar 5, 2025 | CPG Trends, Packaging Design

Packaging Design It’s 2025.This CPG Packaging Deserves a Re-Design Melissa Simmerman Sr. Director, Growth & Strategy March 6, 2025 Inspired by the good folks at IDEO—and in the mood for some fresh, blue-sky thinking, being that it’s a whole new year—we asked...
Five Ways Better-for-You Food Packaging is Changing Brand Desi

Five Ways Better-for-You Food Packaging is Changing Brand Desi

by Bart Laube | May 16, 2024 | CPG Trends, Inspiration, Packaging Design

CPG Design Trends Five Ways Better-for-You Food Packaging is Changing Brand Design Bart LaubeDesign Director May 16, 2024 Last year, we looked at five emerging trends in packaging design within the exploding better-for-you food and beverage category. We believed then,...
Foodservice Packaging: The Forgotten Frontier

Foodservice Packaging: The Forgotten Frontier

by Melissa Simmerman | Mar 27, 2024 | CPG Trends, Packaging Design, Thought Leadership

CPG Trends Foodservice Packaging The Forgotten Frontier Melissa SimmermanDirector, Strategy March 28th, 2024 Recently, we met with the marketing team of a new food brand in a space that basically blew our minds: cultivated meat. It’s not plant-based—it comes from real...
Pushing Brand Boundaries: Unconventional Substrates in Design

Pushing Brand Boundaries: Unconventional Substrates in Design

by Bart Laube | Aug 3, 2023 | CPG Trends, Inspiration, Packaging Design, Sustainability

CPG Trends Pushing Brand Boundaries Unconventional Substrates In Design Bart LaubeDesign Director August 3, 2023 When it comes to packaging, is anything more boring than a plastic tube? Plastic is a ubiquitous petroleum product (one consumers definitely have feelings...
From The Cave To The Cloud

From The Cave To The Cloud

by Deb Fairchild | Mar 10, 2022 | CPG Trends, Ecommerce, Inspiration, Packaging Design

Brand & Packaging Design From The Cave To The Cloud Deb Fairchild Associate Creative Director March 10, 2022 Design is an ever-evolving discipline with many facets—interior, industrial, commercial, fashion, and graphic to name a few. They are informed and feed off...
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Recent Posts

  • The Summer of Candy Salad Is Upon UsJuly 2, 2025
  • The CPG Packaging Lifecycle: What is Our Role…and Responsibility?June 6, 2025
  • What we Loved, and What we Missed at Sweets and Snacks 2025May 20, 2025
  • It’s 2025. This CPG Packaging Deserves a Re-DesignMarch 5, 2025
  • 24 from ’24December 13, 2024
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