by Melissa Simmerman | Jun 11, 2026 | Brand Strategy, CPG Trends, Inspiration, Melissa Simmerman, Packaging Design, Thought Leadership
June 11, 2026 Next month marks the convergence of two massive events for the United States: the 250th anniversary of our independence and games of the FIFA World Cup 2026™ happening right here in select cities (the World Cup technically starts this month, so please...
by Melissa Simmerman | May 27, 2026 | Brand Strategy, Color, Conference Recap, CPG Trends, Innovation, Inspiration, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Structural Design, Thought Leadership
May 28, 2026 We may have left Las Vegas, but the memories of the packaging at Sweets and Snacks Expo 2026 didn’t leave us. Here are the creative and innovative products, booths, and packaging stars that made us stop and take notice, even in a somewhat delirious...
by Melissa Simmerman | Mar 5, 2025 | CPG Trends, Packaging Design
Packaging Design It’s 2025.This CPG Packaging Deserves a Re-Design Melissa Simmerman Sr. Director, Growth & Strategy March 6, 2025 Inspired by the good folks at IDEO—and in the mood for some fresh, blue-sky thinking, being that it’s a whole new year—we asked...
by Bart Laube | May 16, 2024 | CPG Trends, Inspiration, Packaging Design
Five Ways Better-for-You Food Packaging is Changing Brand Design Last year, we looked at five emerging trends in packaging design within the exploding better-for-you food and beverage category. We believed then, and still do, that BFY is setting the trends...
by Melissa Simmerman | Mar 27, 2024 | CPG Trends, Packaging Design, Thought Leadership
CPG Trends Foodservice Packaging The Forgotten Frontier Melissa SimmermanDirector, Strategy March 28th, 2024 Recently, we met with the marketing team of a new food brand in a space that basically blew our minds: cultivated meat. It’s not plant-based—it comes from real...
