by Melissa Simmerman | Jul 2, 2025 | Brand Strategy, CPG Trends, Packaging Design
Brand Strategy The Summer ofCandy Salad IsUpon Us Melissa SimmermanSr. Director, Growth & Strategy July 2, 2025 Ah, summer. It’s a sweet, simple time of togetherness, full of wet swimsuits and sunscreen, campfires and fireflies, s’mores and hot dogs. Unless you...
by Melissa Simmerman | Jun 6, 2025 | Brand Strategy, Innovation, Packaging Design, Sustainability, Thought Leadership
Sustainability The CPGPackaging Lifecycle What is Our Role… and Responsibility? Melissa SimmermanSr. Director, Growth & Strategy June 6, 2025 Not to state the obvious, but we are packaging designers and have been for 30 years. We’ve long understood our...
by Melissa Simmerman | Dec 13, 2024 | CPG Trends, Inspiration, Packaging Design
Trends 24 from ’24:The Conversations, Trends, and Projects That Made Our Year Melissa SimmermanSr. Director, Growth & Strategy December 13, 2024 Are we about to get on the year-in-rewind bandwagon? Obviously! Call it our version of #Wrapped without the psychedelic...
by Melissa Simmerman | Oct 3, 2024 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership
CPG Design Trends Instant Impact:Packaging Design at the Speed of TikTok Melissa SimmermanSr. Director, Growth & Strategy October 3, 2024 Even if you aren’t on TikTok, you’re being influenced by it every day. The chokehold it has on consumer culture is...
by Melissa Simmerman | Jun 5, 2024 | Brand Strategy, Ecommerce, Innovation, Packaging Design
CPG Design Trends Connected Packaging and the Future of Brand Storytelling Melissa SimmermanDirector, Strategy June 5, 2024 Before the pandemic, marketers would often ask us: do people really use QR codes? It made sense when QR codes were relatively new and untested,...
